Have you noticed how some rental listings get flooded with applications while others sit unnoticed? No, it’s not about location or price. Instead, presentation, preparation, and approach make all the difference. If you want to attract great tenants quickly, you need to know what makes a listing pop and what turns potential renters away.
Let’s take a closer look at what works, what doesn’t, and how property managers can help you craft a listing that gets results.
1. First Impressions Matter - Big Time
Tenants scroll through dozens of listings. If yours doesn’t grab their attention in seconds, they move on.
What makes a rental listing stand out?
High-quality photos. Dark, blurry images won’t do. Bright, well-lit photos showing clean, uncluttered spaces attract more interest.
A compelling description. Avoid generic phrases like “great location” or “spacious apartment.” Instead, highlight specific features—natural light, modern appliances, storage space, or proximity to parks and public transport.
Clear and honest pricing. Tenants appreciate transparency. If there are extra fees (parking, utilities, pet deposits), mention them upfront.
Property managers are pros at crafting listings that work. They know how to highlight your property’s strengths and present it in a way that draws in quality tenants.
2. A Complete Application Speeds Things Up
Don’t treat the rental application as just paperwork. It will help you secure a tenant quickly. The more complete it is, the easier it is for property managers to process applications efficiently.
Many landlords reject applicants simply because they don’t provide all the necessary information. Here’s what tenants should have ready:
Proof of income (pay stubs, employment letter)
Rental history and references
Credit check (if required)
Photo ID
A property manager can streamline this process by ensuring applications are fully completed before submission. This saves time and helps landlords find the right tenant faster.
3. The Power of a Well-Written Cover Letter
Most tenants don’t think to include a cover letter with their application, but it can make a big difference. A short, well-crafted introduction gives landlords confidence that the applicant will be a responsible tenant.
What should a cover letter include?
A brief introduction (Who are you? What do you do?)
Why you’re interested in this property
A friendly but professional tone
Property managers often review applications before landlords do, so a great cover letter helps make a strong first impression with the right people.
4. Strong References Seal the Deal
References aren’t just a formality—they can make or break an application. Landlords and property managers look for tenants who pay rent on time and take good care of their rentals.
Who should tenants list as references?
Previous landlords or property managers
Employers (to confirm steady income and reliability)
Personal references (if rental history is limited)
If a tenant has pets, including a reference from a past landlord or even a vet can reassure landlords that their furry friend won’t be a problem.
5. Making a Positive Impression at the Viewing
Once again, applications aren’t just about paperwork - how tenants present themselves during property viewings matters too.
Simple things like showing up on time, being polite, and asking good questions can make an applicant more memorable. If a tenant seems responsible and respectful, property managers are more likely to recommend them to landlords.
A pro tip: If you’re serious about securing a rental, follow up after the viewing with a polite email expressing interest. It shows initiative and helps keep you top of mind.
6. Be Proactive in Your Search
Some of the best rental opportunities never make it to online listings. Many property managers have exclusive rentals that they offer directly to tenants on their contact list before they’re posted publicly.
Tenants who:
Check property management websites regularly
Call property managers directly to inquire about upcoming vacancies
Maintain good relationships with past landlords and agents
…often get first pick of the best rentals.
How Property Managers Make the Process Smoother
Property managers do more than just list rentals; we handle applications, vet tenants, conduct inspections, and help you, the landlords make informed decisions.
For landlords, working with a property manager means fewer headaches and faster tenant placements. For tenants, it means a smoother, more professional renting experience.
Having a great property manager on your side makes all the difference. We, at Priority One are ready to help you 24/7. If you need help navigating the rental market reach out to us today!
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